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    remarketing

    INUXU REVOLUTIONIZES REMARKETING WITH ITS HIGH IMPACT AD UNITS

    Inuxu revolutionizes remarketing with its high impact ad units

    599 400 Prerna Mehta

    Brands can extend their remarketing strategy with highly viewable ad units

    India’s leading Ad tech company, Inuxu Digital Media Technologies, today introduced a new way of remarketing with its high impact ad units powered by Inuxu’s in-house product adgebra. Earlier, innovative ad units were restricted only to branding campaigns with limited audience targeting options. Advertisers will now be able to leverage inuxu’s ‘in-screen’, ‘in-image’ and ‘innovative mobile ads’ for remarketing campaigns as well. This will enable advertisers to target their website visitors with personalized innovative ads.

    Inuxu’s strength lies in bringing together the Science of ‘Relevance’ and Art of ‘Engagement’ to deliver personalized ads to the digitally evolved user on content-rich digital properties. The union of high impact ad units with remarketing strategy promises to deliver higher ROI.

    Remarketing has become an essential digital marketing strategy for marketers and is a powerful tool if used in the right way. A report by DMTI (The digital Marketing Training Institute) says that almost 42% to 44% of the respondents remember being “followed” by ads based on their last search and last purchase respectively.  With multiple vendors chasing the same user across the website is bombarded with regular dynamic banner ads which later becomes a blind spot.

    When remarketing, it is critical for brands to grab the user’s attention and serve a viewable impression. The legacy remarketing (dynamic) banners served on traditional ad slots traded via ad exchanges doesn’t have much to offer to the advertisers who are always in look out for innovative ways to engage with their audience. High impact above the fold ad units will effectively deal with these issues” said Inuxu’s Founder & CEO, Rohit Bagad.

    Inuxu’s high impact ad units’ for remarketing involves no ad exchange and ads are served across Inuxu’s direct publisher network. Adgebra is equipped to solve issues like ad blocking, click fraud and display banner fatigue with its no ad-code feature, click fraud monitoring & high impact ad units. With inuxu’s ‘in-screen’, ‘in-image’ and ‘innovative mobile ads’ advertisers have the creative freedom to move beyond the traditional remarketing display banners. Better-performing creative ad formats with consistent delivery across media and devices result in higher ROI than other conventional display inventories.

    In the beta phase high impact remarketing delivered exceptional results when piloted with few of inuxu’s premium clients. BFSI & e-commerce players who believe that innovative ad unit is a costly affair can now capitalize with inuxu’s advanced remarketing solutions in a cost effective way.

    About Inuxu:

    Inuxu’s product, Adgebra – audience data and inventory marketplace is a unified, self-serve advertising platform that helps advertisers to deliver highly targeted pre-marketing and remarketing campaigns via multiple delivery channels, across devices and publishers to maximize advertising revenue in a transparent and fraud-free environment.

    Sign up today to get INR 50,000 worth of benefits*.  Contact us here.

    Why I loved my internship at Inuxu

    Why I loved my internship at Inuxu

    599 400 Shivani N

    Internship, the first step of the career ladder

    On a blissful June morning, I walked along an alluring lane with houses on one side and fields on another and reached a beautiful yellow colored building painted with cartoon characters on its pillars. The kid within me had not stopped celebrating until I realized that this is the very place where I was supposed to start my internship. Anxious and excited, I entered the building the headquarters of Inuxu Digital Media Technologies.

    Contrary to my beliefs of the Corporate World, the atmosphere at Inuxu was warm and welcoming.  Everyone in the hierarchy, ranging from the CEO to the office boy, had a friendly and humble attitude, this made me a bit relaxed.  I was then handed over with an induction manual which I was supposed to be reading before my introduction with the Manager under whose able guidance I had to intern. I was  excited about the prospect of being assigned my project for the internship and hence awaited the meeting eagerly.

    At around, 11 AM, I met Mr. Shashikant Anpat, Director-Products & Inventory at Inuxu. He assigned me with my project that was concerned with building the end to end strategy for Mobile Advertising along with 14 pointers to research on. “At least elaborate all those pointers to me” being nervous, I said it in my mind but somehow managed to keep my calm and showed no signs of anxiousness. The meeting was then adjourned.

    The next three days, I tried working on those pointers and made a mess of a strategy. After three days of struggling with strategy building, I had a meeting with Shashikant and Apurv (Product Manager at Inuxu). After seeing whatever work I had done so far, Shashikant calmly questioned  me “Shivani, what is your background?”, to which I answered, “I am a third year Engineering student” he was surprised to know this. Then we figured out that because of some kind of miscommunication, he had mistaken me as an MBA student and gave me the project, assuming that I must be aware of the science of product strategy.

    I got nervous when I realized this, I was worried that maybe the project will be taken back from me and I’ll lose a chance to get in-depth knowledge of mobile advertising. But somehow the calm on Shashikant and Apurv’s face made me keep hopes. Both of them calmly elaborated 2 out of those 14 pointers of mobile advertising research to me and asked me to submit the presentation on those two pointers the other day.

    I spent the next day researching on the scope and challenges of Mobile Advertising in India and collected a lot of relevant information and gave the presentation to both of them.  They were now satisfied with my work and elaborated the next two pointers to me. This went on every day until I was done researching all the pointers of Mobile Advertising. I researched on a lot of points ranging from ‘Ways to do remarketing in mobile’ to ‘the ad formats we can introduce in mobile ads’.

    And today, I am sitting in the Inuxu headquarters during the third week of my internship and writing this blog.  Working at Inuxu has been an overwhelming experience for me, I realize that my knowledge level has increased many folds. People here are always ready to help and share the vast pool of knowledge and experiences they have accumulated over years.  People take a few minutes break between work and discuss on something en vogue. The evening snacks time is the best time to socialize and understand what your colleagues are up to in their professional as well as personal life.

    Apart from all the things mentioned above, the thing about Inuxu that exhilarated me the most is, every employee’s demands are paid proper attention to. I’ll quote an example of today itself, a colleague of mine named Sanket got recuperated lately but due to the ongoing medicines, he was feeling hot even during this pleasant weather in Pune. When the CEO came to have a chat with Sanket, he realized Sanket’s problem and ordered for a fan to be placed right in front of his seat.  I was a silent spectator to all this, but the CEO, Mr. Rohit Bagad’s kindness taught me how to manage a startup in a way that people love to have you as their boss.

    After two weeks, my internship at Inuxu would end, but I am confident enough that Inuxu has definitely laid the foundation stones of my career and taught me the work ethics which I’ll carry with me wherever I go.

    P.S- I look forward to work with Inuxu, in near future.

    For internship opportunities at Inuxu visit the career page.

    8 Remarketing Tips for Beginners

    8 Remarketing Tips for Beginners

    599 400 Meenal Bagad

    Remarketing Tips : If You Really Loved That Bird, You never would have let it go

    We can say likewise for audiences that have visited our website but didn’t perform any desired action (conversion). This article will talk about 8 remarketing tips for beginners to help them keep their brand communication on top of the mind of the diverted audiences. Remarketing helps you bring back the birds (read audience) and give you another opportunity to crack the deal. Companies these days are also trying hands on remarketing using high impact ad units.

    The first step in devising a digital marketing strategy should be capitalizing on your own audiences. These audiences get collected at your end and are the ones who already know about your brand. Getting them back is much easier than acquiring new ones.

    Retargeting your site visitors has become simpler these days, be it a static or dynamic remarketing. Let’s highlight 8 remarketing tips for beginners.

    8 Remarketing Tips for Beginners

     To help you further on your remarketing strategies write to us at here.

    Inuxu launches Adgebra- A Revolutionary Programmatic Advertising Platform

    150 150 Prerna Mehta

     Adgebra–A Revolutionary Programmatic Advertising Platform

    Inuxu, a dominant player in digital media technology, this week announced the launch of Adgebra-A Revolutionary Programmatic Advertising Platform. Adgebra is an audience data and inventory marketplace which helps advertisers ‘go programmatic’ and publishers ‘be programmatic’ in an integrated, transparent and fraud-free environment.

    Adgebra pioneers the concept of audience segments with ‘confidence score’ making the target audience more precise and reliable. Additionally, advertisers have the flexibility to utilize high impact and innovative ad units (slider, image overlay, in-footer, in-margin, in-image video) that deliver ROI along with a greater brand recall. Marketers can opt for a self-serve model and get in the driver’s seat or let adgebra experts manage campaigns.

    Adgebra empowers publishers to trade audience along with ad inventory for incremental revenue. Publishers get access to a suite of innovative ad units with complete control on price and frequency in real time.

    adgebra programmatic advertising platform

    Commenting on the launch, Rohit Bagad – Founder & CEO of Inuxu added, “Programmatic reform in advertising is need of the hour; while marketers are inclined to spend more, the approach has been conservative. Adgebra is an effort to help the digital media ecosystem with a device independent, scalable and stable platform to explore the full potential of programmatic advertising.”

    “With the advent of RTB campaign delivery has gone blind. Marketers stand to lose huge amount of advertising dollars towards fabricated impressions & clicks. With Adgebra’s inbuilt fraud monitoring algorithm advertisers get to target/retarget ‘real’ audience thereby winning the battle against bots. This will transform the way campaigns are delivered.” added Inuxu’s Director- Product Strategy – Shashikant Anpat.

    Inuxu, headquartered in Pune, is venture backed by netCORE SolutionsIndia’s no. 1 digital communication company, and Greynium Technologies – that operates Oneindia.com, India’s no.1 language portal. It’s young & dynamic management team comprises of professionals with 65 plus years combined experience in marketing technology covering all facets of the digital media ecosystem. In less than two years of operations, Inuxu boasts of 100 plus clients leveraging its innovative digital advertising products & services. Inuxu is aggressively planning to expand in MENA and APAC regions.