Posts Tagged :

in-image

Adgebra’s SSP exclusively for In-Image ads

Adgebra’s SSP exclusively for In-Image ads

599 335 Prerna Mehta

Publishers can now offer inventory to multiple buyers in real time

Here is some exciting news for publishers and advertisers. Adgebra has added yet another feature of an SSP (Supply Side Platform), exclusively for In-image ads. This capability will enable publishers to maximize revenue by offering in-image ad inventory to multiple buyers in real time, which in current adtech capabilities limit the publishers to do so.

Lately, In-image advertising has been catching the eye of publishers and advertisers for its unique way of monetizing editorial images and being visually more engaging. We thought of extending our offering to yet another powerful feature. What this means for you:

  • Expose all the inventory to multiple buyers in real time.
  • Bid requests are accepted from external DSPs (demand side platforms), adgebra’s own campaigns and additionally from publishers’ own ad-server.
  • Every DSP connected to adgebra gets access to adgebra’s DMP (data management platform) which offers 150mn+ segmented audiences across 115+ segment types, making in-image ads more attractive for its advertisers.
  • An add-on tool to create innovative ads with engagement elements and videos for your direct advertisers and serve it via adgebra’s SSP.

The result of this feature addition is that it will maximize revenue potential from high value in-image ads for publishers.

Get in touch for further details here.

in-image ads

The Complete Beginners’ Guide to In-Image Ads

599 400 Rohit Bagad

Looking Back

Internet advertising today is multi-billion-dollar industry and is making its presence felt in the crowded world of print, television and outdoor. Internet advertising was born way back in 1993, when the first clickable banner ad was served on GNN website.

Evolution

Since 1993 internet advertising has come a long way. Internet advertising is the only medium which will continue to evolve at faster rate till its eternal end (if it ever happens). Banner ads evolved and later got standardized (size) by Google and IAB. And later came a lot of business models and ad formats for brands to catch the eyeballs of end users. And now, internet advertising has reached such a stage where it’s more of science than art that drives advertising business.

Current Scenario

With so many options (FB, GDN, SEM, …), formats (native, DRM, advertorial, banners, text, innovation) and business models (CPM, CPC, CPA) marketers are sceptical towards what works best and they end up choosing easier way of most cost effective model.

What is currently popular among marketers?

With available options –

·         Facebook

·         Google display network

·         Search engine marketing

With available formats –

·         Native

·         DRM

·         Advertorial

·         Banners

·         Text

·         Innovation

With available Business models –

·         CPM

·         CPC

·         CPA

Birth of High Impact Ad Formats:

In internet advertising, ‘Science’ (relevance) started taking over ‘Art’ (creativity) as marketers started becoming more ROI-centric. Other advertising mediums never experienced such transition at huge scale. TV, Print, Outdoor and Radio are still perceived more creative mediums than ROI-centric mediums.

Today, every marketer looks at internet advertising as a medium to drive ROI and other advertising mediums to create mass buzz. Brands that thrive purely on internet (e-com companies) and brands who look at creating 360-degree buzz across mediums do look at online advertising as buzz creation media. This requirement gave birth to high impact ad formats, non-standard and rich media typically offered by big size publishers.

Blending ‘Art’ and ‘Science’ Together

As digital advertising landscape is evolving each day, a major innovation in ad tech is happening at the backend that drives only relevance, and publishers continue to offer innovations on the creative side. Very few companies sensed an opportunity in blending both ‘relevance’ and ‘engagement/creativity’ and started working towards it.

Birth of New Format ‘In-Image’ Ads

In-Image-Ads-Example1
Turn off AdBlock & click here to see this Ad on our demo page.

As attention span of web users was declining on text-heavy articles, publishers wanted to take full advantage of visuals. As per marketer Jeff Bullas, “Content with relevant images gets 94% more views than content without relevant images”. Content consumption on mobile and tablets has increased over past few years, and text rich articles are not able to grab user’s attention anymore. Studies show that visual content are more engaging and leave a long lasting impact on the end user. This forced publishers to think of monetizing editorial images and thus ‘in-image’ advertising was born.

History of In-Image Ads

Few companies started experimenting with in-image advertising way back in 2008 and recently IAB has approved some of these innovative banners as their standard formats. In-image advertising gave liberty to the creative fellas to convey the brand story in a comprehensive way and let the end users engage with the brand’s core value on a wider canvas.

As per Wikipedia, In-image advertising is a ‘form of contextual advertising where specific images on a website are matched with related advertisements’. Technically, the code is placed on publisher’s website reads the content and serves a relevant ad overlaid on editorial images. In-image advertising is more flexible as it can be served across devices and can have innovations like forms, videos, slideshows and other rich media elements that can entice a user to engage with the brand.

Why ‘In-Image’ Ads?

In-image ads are a cool way for publishers to monetize their editorial images which otherwise has no monetary value. A publisher is often concerned about page views and user experience on his site. This is one of the reasons why interstitial ads lost their popularity. In-image ad units don’t disturb the user experience as they don’t hinder the content on a publisher’s website and also reduces users turning to ad blocking. With minimize and close button options users get an alternative if they want to view the ad or not.

In-Image ad formats are also visually more appealing than their standard counterparts. These ads are served on relevant content and not just any placement which results in highly targeted campaigns and increased ROI. It solves a major problem of banner fatigue improving brand recall and engagement. In-image ads create a win-win situation for both publishers and advertisers.

‘In-Image’ Ads in Indian Context

Indian vernacular language publishers are growing at fast pace and are unable to monetize the growth with global ad-networks due lack of support towards Indian regional languages. Global ad-networks being contextual targeted are unable to deliver better eCPM to Indian regional languages portals. Whereas, In-Image ads are universal in nature and can read image content on any language portals. In-Image ads offer a win-win situation for both publishers and marketers.

In-Image advertising is yet to evolve completely and will have to overcome a lot of challenges for it to become a mainstream ad format in internet advertising. In next follow-up article, will cover challenges for ‘In-Image’ advertising and its solutions.

Attribution: This post was originally published on Pune Digital Marketers blog. 

INUXU REVOLUTIONIZES REMARKETING WITH ITS HIGH IMPACT AD UNITS

Inuxu revolutionizes remarketing with its high impact ad units

599 400 Prerna Mehta

Brands can extend their remarketing strategy with highly viewable ad units

India’s leading Ad tech company, Inuxu Digital Media Technologies, today introduced a new way of remarketing with its high impact ad units powered by Inuxu’s in-house product adgebra. Earlier, innovative ad units were restricted only to branding campaigns with limited audience targeting options. Advertisers will now be able to leverage inuxu’s ‘in-screen’, ‘in-image’ and ‘innovative mobile ads’ for remarketing campaigns as well. This will enable advertisers to target their website visitors with personalized innovative ads.

Inuxu’s strength lies in bringing together the Science of ‘Relevance’ and Art of ‘Engagement’ to deliver personalized ads to the digitally evolved user on content-rich digital properties. The union of high impact ad units with remarketing strategy promises to deliver higher ROI.

Remarketing has become an essential digital marketing strategy for marketers and is a powerful tool if used in the right way. A report by DMTI (The digital Marketing Training Institute) says that almost 42% to 44% of the respondents remember being “followed” by ads based on their last search and last purchase respectively.  With multiple vendors chasing the same user across the website is bombarded with regular dynamic banner ads which later becomes a blind spot.

When remarketing, it is critical for brands to grab the user’s attention and serve a viewable impression. The legacy remarketing (dynamic) banners served on traditional ad slots traded via ad exchanges doesn’t have much to offer to the advertisers who are always in look out for innovative ways to engage with their audience. High impact above the fold ad units will effectively deal with these issues” said Inuxu’s Founder & CEO, Rohit Bagad.

Inuxu’s high impact ad units’ for remarketing involves no ad exchange and ads are served across Inuxu’s direct publisher network. Adgebra is equipped to solve issues like ad blocking, click fraud and display banner fatigue with its no ad-code feature, click fraud monitoring & high impact ad units. With inuxu’s ‘in-screen’, ‘in-image’ and ‘innovative mobile ads’ advertisers have the creative freedom to move beyond the traditional remarketing display banners. Better-performing creative ad formats with consistent delivery across media and devices result in higher ROI than other conventional display inventories.

In the beta phase high impact remarketing delivered exceptional results when piloted with few of inuxu’s premium clients. BFSI & e-commerce players who believe that innovative ad unit is a costly affair can now capitalize with inuxu’s advanced remarketing solutions in a cost effective way.

About Inuxu:

Inuxu’s product, Adgebra – audience data and inventory marketplace is a unified, self-serve advertising platform that helps advertisers to deliver highly targeted pre-marketing and remarketing campaigns via multiple delivery channels, across devices and publishers to maximize advertising revenue in a transparent and fraud-free environment.

Sign up today to get INR 50,000 worth of benefits*.  Contact us here.