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How to deliver brand promotion in Digital advertising using Gamification

538 310 Mayur Sonawane

In recent years the world has adapted to the change in the Advertising industry as its shifting towards the digital era.
Digital advertising plays a vital role in the expansion of a Brand or business. The whole deal is to market your brand correctly while utilising the swiftly developing digital platform.
Knowing the process is the trick of the test, out of the different options, one can either choose to make the ads very interactive or in the form of standard banners.
The mode of execution of the advertising strategy is an important factor for digital advertising.

Communication of a brand through a mobile is seemingly more effective as most generations now prefer to scroll over different topics of their interest, and it’s the handiest way to target a particular advertisement according to the users’ availability and convenience. In this way, the brand gets its awareness and the user is not forced to view an ad.
Most brands consider mobile as their main source of data/information gathering & sharing through various websites & apps.

We at Inuxu like to experiment with different strategies & techniques using our own resources and creating advertisements that create a major impact on a brand.
Keeping in mind the user has the thumb power to reject an unwanted ad, we spice up our creative advertisements to grip the user’s attention and create lasting engagement that satisfies the ‘brand awareness needs’.
In this blog, I am going to give you important insights on how to improve user interaction for a booming brand.

Nokia – http://demo.adgebra.in/adg_spark/nokia_snake_game.html

Gamification is the coolest way to attract audience towards a brand.
Building a game around a product/ brand is not as easy as you may think, you cannot lose your brand image to a mediocre game.
Every game is based on an Idea revolving around the USP (the unique selling point of the product/brand), it has to be entertaining as well as engaging. All you need to do is follow a simple rule “Keep it simple silly”. (KISS)
So let the fun begin!
Let’s create a mobile game!
Games are played for pure entertainment & enjoyment and thus there is no space for boredom.
– Make points on how you want to promote the brand/product, the targeted audience, what kind of offers/prize/price you want to highlight etc

Bingo – http://demo.adgebra.in/adg_spark/bingo_mad_angles_game.html

– Start working on a storyboard
The storyboard is the most important stage for crafting a design. Here you create a flow of direction for a brand/product, this clears the picture of a concept from the beginning to how it ends.
Make sure you frame the concept clearly, adding each of your key positions that you need in order to complete your game. Scribble on paper, Why paper? The more you visualise the more you will see what’s lacking and what’s not.
-Now that the storyboard is ready, start with designing.
Imagine an amazing painting hanging on a dull, dirty wall…. It will indeed ruin the essence of all the painting. In the same manner, a good bunch of characters can be ruined by a messy background. Your background has to be clear and appealing so that it can contrast the character or products. A good background is a key to emphasize your game or an ad. It will highlight your product or character with incredible entice.

Lays – http://demo.adgebra.in/adg_spark/lays_maxx.html

-Once the background is set, move to the character or products.
This is the core of the game. If you are using a character or a mascot, then the primary goal is to highlight the character to the audience.The character should be Mesmerizing as it will be the main source of interaction with the audience. For example, A talkative character will be fun & interactive with the audience thereby leading to the goal, that is advertising your brand or product. Make sure the character or product is sharp and not blunt, or the meaning can be lost.

-Moving to Typography.
‘A Pilot always drives his passengers to their desired destination with an accurate path’. In the same way, good typography can show a reader the path to read in the right direction.
Use a font that fits in your design and easily noticeable & readable as nobody likes to stress their eyes out figuring out the lettered mess. There is an ocean of the fonts available to enhance our design.

Munch – http://demo.adgebra.in/adg_spark/munch_nuts_puzzle.html

-At last the finishing of our game or design- ‘The reward’
Make sure the audience is getting awarded for their patience & subtly reward them with an offer/price/gift of the product intend to advertise.

Buggerking- http://demo.adgebra.in/adg_spark/burgerking_spin.html

Added throughout this blog are a few examples of the gamification mode, we created for different brand’s, Enjoy!
Don’t hesitate to broaden your creativity, as “Creativity takes courage”…

Inuxu launches Adgebra- A Revolutionary Programmatic Advertising Platform

150 150 Prerna Mehta

 Adgebra–A Revolutionary Programmatic Advertising Platform

Inuxu, a dominant player in digital media technology, this week announced the launch of Adgebra-A Revolutionary Programmatic Advertising Platform. Adgebra is an audience data and inventory marketplace which helps advertisers ‘go programmatic’ and publishers ‘be programmatic’ in an integrated, transparent and fraud-free environment.

Adgebra pioneers the concept of audience segments with ‘confidence score’ making the target audience more precise and reliable. Additionally, advertisers have the flexibility to utilize high impact and innovative ad units (slider, image overlay, in-footer, in-margin, in-image video) that deliver ROI along with a greater brand recall. Marketers can opt for a self-serve model and get in the driver’s seat or let adgebra experts manage campaigns.

Adgebra empowers publishers to trade audience along with ad inventory for incremental revenue. Publishers get access to a suite of innovative ad units with complete control on price and frequency in real time.

adgebra programmatic advertising platform

Commenting on the launch, Rohit Bagad – Founder & CEO of Inuxu added, “Programmatic reform in advertising is need of the hour; while marketers are inclined to spend more, the approach has been conservative. Adgebra is an effort to help the digital media ecosystem with a device independent, scalable and stable platform to explore the full potential of programmatic advertising.”

“With the advent of RTB campaign delivery has gone blind. Marketers stand to lose huge amount of advertising dollars towards fabricated impressions & clicks. With Adgebra’s inbuilt fraud monitoring algorithm advertisers get to target/retarget ‘real’ audience thereby winning the battle against bots. This will transform the way campaigns are delivered.” added Inuxu’s Director- Product Strategy – Shashikant Anpat.

Inuxu, headquartered in Pune, is venture backed by netCORE SolutionsIndia’s no. 1 digital communication company, and Greynium Technologies – that operates Oneindia.com, India’s no.1 language portal. It’s young & dynamic management team comprises of professionals with 65 plus years combined experience in marketing technology covering all facets of the digital media ecosystem. In less than two years of operations, Inuxu boasts of 100 plus clients leveraging its innovative digital advertising products & services. Inuxu is aggressively planning to expand in MENA and APAC regions.