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    advertising

    The future of native advertising depends on adoption of vernacular language

    538 310 Debaroon Gupta

    For us, human beings, language has been the key to our dominance in this planet. Thousands of languages and dialects are being spoken all over the world as of now. Even though the internet has made the world a smaller place, but discrepancies in understanding and comprehending language other than your mother tongue have been there. Even with quick translation services being offered by various websites and applications, the charm of your own spoken language shall never be taken away.

    That’s why there is a massive vacuum in digital media and marketing that’s waiting to be occupied. Experts and experience have already proven that advertising is more apt and effective if done through vernacular languages with the help of search engine optimization. Brands seem less elusive and connect more with the audience if they are reached in vernacular language. Statistics in India show that the growth gap between vernacular language and English has been iconic. Hindi, specifically has grown by 94 percent compared to English at 19 percent.

    We at adgebra understand this trend and think it’s imperative to apply it to our strategies for future brand promotion and marketing. adgebra’s non-disruptive, high visibility native ad unit ensure vernacular ads are shown to the ever-growing digital vernacular audience. adgebra’s portal network has multi-category sites from 10 major vernacular languages and is the only network to showcase this in our bouquet of services. So, whether your native language is Hindi, Tamil, Bengali, Marathi, and many others, there’s a greater chance you have viewed our native ads and interacted too while browsing your favorite vernacular content. The scope of connecting with vernacular readers and serving them relevant ads is immense – And the technology at adgebra facilitating this is simply effective and highly visible.

    One Year since inception, Executing more than 2000 campaigns, implementing unique targeting and optimization options, campaigns boosting 3X CTR. adgebra today effectively helps brands reach to more than 750 vernacular portals, making it the Future-proof Native Advertising Platform in India and confidently the hottest new traffic strategy in digital marketing.

    Why I loved my internship at Inuxu

    Why I loved my internship at Inuxu

    599 400 Shivani N

    Internship, the first step of the career ladder

    On a blissful June morning, I walked along an alluring lane with houses on one side and fields on another and reached a beautiful yellow colored building painted with cartoon characters on its pillars. The kid within me had not stopped celebrating until I realized that this is the very place where I was supposed to start my internship. Anxious and excited, I entered the building the headquarters of Inuxu Digital Media Technologies.

    Contrary to my beliefs of the Corporate World, the atmosphere at Inuxu was warm and welcoming.  Everyone in the hierarchy, ranging from the CEO to the office boy, had a friendly and humble attitude, this made me a bit relaxed.  I was then handed over with an induction manual which I was supposed to be reading before my introduction with the Manager under whose able guidance I had to intern. I was  excited about the prospect of being assigned my project for the internship and hence awaited the meeting eagerly.

    At around, 11 AM, I met Mr. Shashikant Anpat, Director-Products & Inventory at Inuxu. He assigned me with my project that was concerned with building the end to end strategy for Mobile Advertising along with 14 pointers to research on. “At least elaborate all those pointers to me” being nervous, I said it in my mind but somehow managed to keep my calm and showed no signs of anxiousness. The meeting was then adjourned.

    The next three days, I tried working on those pointers and made a mess of a strategy. After three days of struggling with strategy building, I had a meeting with Shashikant and Apurv (Product Manager at Inuxu). After seeing whatever work I had done so far, Shashikant calmly questioned  me “Shivani, what is your background?”, to which I answered, “I am a third year Engineering student” he was surprised to know this. Then we figured out that because of some kind of miscommunication, he had mistaken me as an MBA student and gave me the project, assuming that I must be aware of the science of product strategy.

    I got nervous when I realized this, I was worried that maybe the project will be taken back from me and I’ll lose a chance to get in-depth knowledge of mobile advertising. But somehow the calm on Shashikant and Apurv’s face made me keep hopes. Both of them calmly elaborated 2 out of those 14 pointers of mobile advertising research to me and asked me to submit the presentation on those two pointers the other day.

    I spent the next day researching on the scope and challenges of Mobile Advertising in India and collected a lot of relevant information and gave the presentation to both of them.  They were now satisfied with my work and elaborated the next two pointers to me. This went on every day until I was done researching all the pointers of Mobile Advertising. I researched on a lot of points ranging from ‘Ways to do remarketing in mobile’ to ‘the ad formats we can introduce in mobile ads’.

    And today, I am sitting in the Inuxu headquarters during the third week of my internship and writing this blog.  Working at Inuxu has been an overwhelming experience for me, I realize that my knowledge level has increased many folds. People here are always ready to help and share the vast pool of knowledge and experiences they have accumulated over years.  People take a few minutes break between work and discuss on something en vogue. The evening snacks time is the best time to socialize and understand what your colleagues are up to in their professional as well as personal life.

    Apart from all the things mentioned above, the thing about Inuxu that exhilarated me the most is, every employee’s demands are paid proper attention to. I’ll quote an example of today itself, a colleague of mine named Sanket got recuperated lately but due to the ongoing medicines, he was feeling hot even during this pleasant weather in Pune. When the CEO came to have a chat with Sanket, he realized Sanket’s problem and ordered for a fan to be placed right in front of his seat.  I was a silent spectator to all this, but the CEO, Mr. Rohit Bagad’s kindness taught me how to manage a startup in a way that people love to have you as their boss.

    After two weeks, my internship at Inuxu would end, but I am confident enough that Inuxu has definitely laid the foundation stones of my career and taught me the work ethics which I’ll carry with me wherever I go.

    P.S- I look forward to work with Inuxu, in near future.

    For internship opportunities at Inuxu visit the career page.