The tale has just begun
Native advertising has become a game-changer in the digital advertising era since 2012. According to the current trend, it is presumed that 75.9% of all online display ad revenue will be derived from mobile by 2020 and 63.2% of that will be from native ads. The core reason for this ad format to become so effective is its coherence of the content with the other media that appear on the platform or app.
So let’s go Native! But wait! It is true that native advertising is ruling this digital advertising era. But, you can go wrong by just not following a few simple aesthetics of native advertising & turn things upside down. So here are the basic steps that will surely help you to find the right track & maintain the flow.
Creating high-performing native ads requires planning, testing, and execution. this article will be your guide when creating designs for native ads.
Background and colors text Let’s begin with the colors. Pick your color schemes wisely while designing. Background & text colors should always match with the color scheme of your platform. I would highly recommend the best color schemes would be the exact replica of the platform. This approach comes in handy & it is effective. It will show continuity & consistency & will surely help you to blend your ads/templates in the articles.
Fonts and font size The readability of your ad matters!
Content readability can affect the user experience of your ad which in turn increases the bounce rate and lowers the time a user spends on them. Keeping your design consistent can make a huge impact. The formula applies to texts as well. Often you should use the same font that is available on the platform. Roboto, Open-sans & Sans-serif fonts are the trending ones at the moment.
Different layouts and spacing Let’s talk about some layout aspects now. There are so many different layouts you can actually implement while keeping the native ad properties intact. In one particular design, you can have many options such as different image aspect ratios, adding CTA button to bring more attention to the users also, you can change the number of ads in order to get the high impressions/CTR & bring the fresh user experience rather than a boring & same cliche format.
Many have not talked about the “Importance of Spacing” in native advertising. Space is everywhere, Using space effectively in your layout helps increase readability and draw the reader to the most important parts of the screen. It is highly recommended that your layout should have an identical space that is left between the image to the text to the brand name entirely. Good use of space always de-clutter your template & eventually gives a very neat & clean experience to the visitor on the platform.
Optimized Images What could be the most promising thing that appears on the website which caught the user’s attention quickly?
“An appealing Image!” An outstanding image can create an immense impact on the user’s mind when they see an ad in the first place. You must showcase the brand appropriately. Highlighting key points of the brand will share clear info about your ad before reading the text. So the summary is, You need to make sure your images are sharp, crisp & clear with key aspects focused eminently.
Mark native ads clearly Your native ads must include text that distinguishes the ad from the rest of the app/web content. For example, text like “Sponsored,” “Promoted,” etc. Do not attempt to mask the ads as app content. Research also shows that 25 percent more of consumers look at sponsored articles than display ad units and that native ads produce an 18 percent higher lift in purchase intent than banner ads do. Bottom line is that you need to drive the attention to the customer by clearly mentioning that “Sponsored” or “Promoted” strictly means business & you are intending to do that only. Always keep that in mind “Finding your target audience is hard. Capturing their attention could be even harder.”
I think I have summed up most of the important things throughout this article regarding how native ads are alluring in this generation & where you should not go wrong while promoting them. Our end motto is to sell, business & money that what matters. This article will surely help you to understand why native ads are so powerful & how you should approach them while designing an ad/template & generate high performance & revenue.