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What is Native Ad? As per Wikipedia: Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. The key to writing and designing a successful native ad is to know your audience and the medium the nat...
How to master disaster recovery in a DevOps world by Jonathan Hassell raised a point about the idle capacity of DR infrastructure. He set me thinking over the weekend and my thoughts have been shaped out in this article. DR (Disaster Recovery) and BCP (Business Continuity Plan) are a reali...
For me year 2015 started with a list of resolutions that included shedding few kilos (both personally and professionally) and this time I was keener than ever before. I wanted to be lighter (leaner), faster & reliable (sounds like Agile and DevOps guy) I was very clear of one thing that I will n...
Looking Back Internet advertising today is multi-billion-dollar industry and is making its presence felt in the crowded world of print, television and outdoor. Internet advertising was born way back in 1993, when the first clickable banner ad was served on GNN website. Evolution Since 1993 internet ...
In this blog, we will try to answer few questions related to how adgebra’s audience segmentation engine works. How does ‘adgebra’ audience segmentation work?   Adgebra code placed on various partner (publisher) sites identify each user uniquely with identifier dropped in user&...
Ad blocking to become a serious issue, should you be worried This year ad blocking created a lot of buzz in the ad tech and digital advertising industry after Apple rolled out its iOS9 update in September, enabling ad blocking on mobile devices. Advertisers and publishers around the world are concer...
Scenario – (as if it is a magic!) User was searching for a t-shirt on a shopping site on his desktop but didn’t buy it. Now he searches for more t-shirts on his mobile and gets to see the same t-shirt which he had searched on the desktop previously....
For a startup organization where processes are unheard of and writing emails is like asking the newly arrived “PK” (an alien character from a Bollywood comedy flick) to talk in earthly language Hindi, asking employees to document everything that they do is a huge task....
Is your client servicing making you a winner? Your ultimate success in business will be determined by the extent to which you are able to keep your customers happy, satisfied and coming back for more. The 7 Commandments for Highly Effective Client Servicing is very often what differentiates the winn...