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Declining ad revenue, managing site to support multiple browsers, OS, device types and hostile competition is adding a lot of pressure on publishers. With screen size getting smaller and smaller, the attention span of the user towards content on websites has also been on a declin...
This is an era where the budding organizations have almost outnumbered to the established ones. Still, there is a conflict of thought when it comes to working with a startup. As it is assumed that making a successful career in a startup can be a mountainous task. But on the flip side, one can h...
What is Native Ad? As per Wikipedia: Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. The key to writing and designing a successful native ad is to know your audience and the medium the nat...
How to master disaster recovery in a DevOps world by Jonathan Hassell raised a point about the idle capacity of DR infrastructure. He set me thinking over the weekend and my thoughts have been shaped out in this article. DR (Disaster Recovery) and BCP (Business Continuity Plan) are a reali...
For me year 2015 started with a list of resolutions that included shedding few kilos (both personally and professionally) and this time I was keener than ever before. I wanted to be lighter (leaner), faster & reliable (sounds like Agile and DevOps guy) I was very clear of one thing that I will n...
Looking Back Internet advertising today is multi-billion-dollar industry and is making its presence felt in the crowded world of print, television and outdoor. Internet advertising was born way back in 1993, when the first clickable banner ad was served on GNN website. Evolution Since 1993 internet ...
In this blog, we will try to answer few questions related to how adgebra’s audience segmentation engine works. How does ‘adgebra’ audience segmentation work?   Adgebra code placed on various partner (publisher) sites identify each user uniquely with identifier dropped in user&...