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Growing importance of native advertising in Digital strategy
538 310 Bianca Paes

Over the recent years, native advertising has become increasingly streamlined and standardized. And only seems to improve in finding ways to deliver and promote content. If you are an advertiser…

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Cash-Flow Issue in the Ad Industry in India & impact on Start-Ups
538 310 Trushant Ugalmugale

For any startup, the two most important things are Scale & Cash-Flow, unfortunately many a times both part ways during its growth journey. When you come across casual attitude towards…

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The future of native advertising depends on adoption of vernacular language
538 310 Debaroon Gupta

For us, human beings, language has been the key to our dominance in this planet. Thousands of languages and dialects are being spoken all over the world as of now.…

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Controlled approach the next big thing in campaign planning and optimization
649 288 Apurv Lungade

31st July, 05:30pm – “An amount of Rs. xxxxxx has been credited to your salary account…”  the most awaited SMS of the month! But what happens next? A lot of…

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Adgebra’s article recommendation widget
300 200 Shashikant Anpat

Declining ad revenue, managing site to support multiple browsers, OS, device types and hostile competition is adding a lot of pressure on publishers. With screen size getting smaller and smaller, the attention…

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7 mantras for successful career at startup
7 mantras for successful career at a startup
300 200 Supriya Thakur

This is an era where the budding organizations have almost outnumbered to the established ones. Still, there is a conflict of thought when it comes to working with a startup.…

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native ad in regional language
Native ad in regional language
300 200 Vrushali Anpat

What is Native Ad? As per Wikipedia: Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. The key to…

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7 terms in digital marketing you need to know beyond SEO, SEM & SMM
300 200 Ankita Panjwani

Since its evolution, a lot has been spoken and written about digital marketing and its terminologies, When I initially started reading about digital media it was all Greek to me…

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Disaster Recovery
Disaster recovery and Idle Infra
599 400 Rajesh Chande

How to master disaster recovery in a DevOps world by Jonathan Hassell raised a point about the idle capacity of DR infrastructure. He set me thinking over the weekend and my thoughts…

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Embrace DevOps as a lifestyle
599 400 Rajesh Chande

For me year 2015 started with a list of resolutions that included shedding few kilos (both personally and professionally) and this time I was keener than ever before. I wanted…

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Adgebra’s SSP exclusively for In-Image ads
Adgebra’s SSP exclusively for In-Image ads
599 335 Prerna Mehta

Publishers can now offer inventory to multiple buyers in real time Here is some exciting news for publishers and advertisers. Adgebra has added yet another feature of an SSP (Supply…

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in-image ads
The Complete Beginners’ Guide to In-Image Ads
599 400 Rohit Bagad

Looking Back Internet advertising today is multi-billion-dollar industry and is making its presence felt in the crowded world of print, television and outdoor. Internet advertising was born way back in…

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