Posts By :

    Prerna Mehta

    Adgebra’s SSP exclusively for In-Image ads

    Adgebra’s SSP exclusively for In-Image ads

    599 335 Prerna Mehta

    Publishers can now offer inventory to multiple buyers in real time

    Here is some exciting news for publishers and advertisers. Adgebra has added yet another feature of an SSP (Supply Side Platform), exclusively for In-image ads. This capability will enable publishers to maximize revenue by offering in-image ad inventory to multiple buyers in real time, which in current adtech capabilities limit the publishers to do so.

    Lately, In-image advertising has been catching the eye of publishers and advertisers for its unique way of monetizing editorial images and being visually more engaging. We thought of extending our offering to yet another powerful feature. What this means for you:

    • Expose all the inventory to multiple buyers in real time.
    • Bid requests are accepted from external DSPs (demand side platforms), adgebra’s own campaigns and additionally from publishers’ own ad-server.
    • Every DSP connected to adgebra gets access to adgebra’s DMP (data management platform) which offers 150mn+ segmented audiences across 115+ segment types, making in-image ads more attractive for its advertisers.
    • An add-on tool to create innovative ads with engagement elements and videos for your direct advertisers and serve it via adgebra’s SSP.

    The result of this feature addition is that it will maximize revenue potential from high value in-image ads for publishers.

    Get in touch for further details here.

    trends in digital advertising 2016

    5 digital advertising trends that will rule in 2016

    599 401 Prerna Mehta

    2015 is about to end and we will enter another existing era of digital advertising in 2016

    Here are the top 5 trends that will rule digital advertising space in 2016. Digital advertising has always been a complex and volatile industry. With new trends paving way every passing year, advertisers and publishers need to stay tuned to all the latest updates. Let’s talk about some hot topics or trends that will keep advertisers and publishers on their toe’s in 2016.

    1. Mobile video advertisement
    2. Big Data usage for predictive analytics
    3. IoT and advertising on wearable device
    4. Native advertisement
    5. High impact ad units

    Mobile Video advertisement: As per IAMAI study, 60% of internet users in India access the internet via their mobile phones now. The number is expected to reach 315 million by 2017, estimates IAMAI-KPMG report. A recent report from comScore reveals 100% growth in Online Video consumption in India in last 2 years. All this leads to advertisers spending their dollars on video ads on hand held devices in 2016. There are specialized companies which deliver mobile video ads programmatically. Advertisers will think mobile first when making their digital advertising strategy. With more telecom operators in India ready to launch 4G services in 2016, video consumption on mobile will rise even more thus pushing ad spends on mobile video ads.

    digital advertising

    Big data usage for predictive analytics: Big data is the backbone of predictive analytics. We will see a rise in new generation marketers using big data technologies for delivering better-targeted campaigns. Marketers can also find and target their best potential customers both existing and new, using predictive analytics. Decision making using this modelling method will give a new dimension to digital advertising strategy. 2016 will see a surge in startups offering, big data, predictive analytics & audience targeting solutions to all the stakeholders in the digital adverting landscape.

    IoT and advertising on wearable device: Wearable devices & IoT will make more room for themselves in 2016. The Wearable device market in India is predicted to boom in the coming year. Some advertisers believe, that wearable devices (smart devices) are an extension of user’s phone and users will be more connected to these devices. When consumers moved from desktop to mobile, advertisers and technology companies studied and gained insights into behaviors and buying pattern of their consumers.  The same can be predicted for users moving from their mobile phones to wearables devices. Advertisers in India might not spend a lot on wearable technology as of now, but big data and analytics companies might end up collecting data for future. This transition will help us gather information and understanding of consumer habits across multiple devices. We might see some experiments happening in this space to see how consumers react to seeing ads on their wearable devices. We foresee healthcare companies utilizing health wearable as another device to target their audiences.

    Native advertisement: Native advertising seems to be a lucrative option for advertisers and publishers in 2016.
    Data from BI Intelligence finds that spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013. Natives ads are gaining popularity because of its non-intrusive nature and its immunity to ad blockers. Even, social native advertising is growing at a fast pace. Content marketing and native ads will go hand in hand. Advertisers will have to create appealing native content to generate more clicks. Companies like Taboola and Outbrain will be able to harness this growth in 2016.

    High Impact ad units: 2016 will see advertisers and publishers working together to focus on user experience across devices. Non-standard ad format is the new kid (spreading across display, mobile & digital video) in town and is expected to attract advertisers and publishers to deliver desired revenue. We might see new standards and best practices being set for these ad units in 2016. International bodies like IAB, has already included a lot of innovative ad units like Billboard, Sidekick, Portrait, Filmstrip etc. in their rising stars catalogue. 2016 might see other non-standard ad units like in-screen, in-article and mobile innovations topping the charts. These innovative ad units deliver exceptional user engagements without disturbing the user experience or publishers’ content. We will see a rise in a lot of companies and ad exchanges delivering innovative ad units programmatically.

    Silicon India awards 2015

    Inuxu awarded “Startup of the year 2015 – Ad tech”

    599 400 Prerna Mehta

    This award is conferred for excelling in the field of ad tech in India to fulfill entire digital advertising needs

    Inuxu is thrilled to announce that it has been conferred with “Startup of the year 2015 – Ad tech” award announced by ‘siliconindia’ in December 2015. The award is bestowed upon organizations for tremendous growth and achievement in ad tech world. With a strong commitment towards the use of big data and creative innovations, Inuxu’s award-winning product – adgebra, has built a reputation of delivering digital advertising campaigns with unmatched brand engagement and recall across device types.

    “This award is a testament to the hard work of our entire team to ensure the success of our clients and publishers,” said Rohit Bagad, Inuxu Founder and CEO. “We thank siliconindia for recognizing Inuxu Digital Media Technologies as ‘Startup of the year 2015 – ad tech’. It is an honor to be recognized at this stage, when automation, and product innovation in ad tech, is taking time to reach scale in India. This is even more, valuable as it also acknowledges the core value of our business: Science of Relevance & Art of Engagement to deliver highly precise and engaging digital campaigns. This award is a turning point in ad tech landscape in India, giving a great push to Inuxu’s efforts in trying to bring innovation in display advertising”.

    Siliconindia’s Startup of the year 2015 rewards companies in various categories scrutinized by a distinguished panel of industry’s topmost CEOs, CIOs, VCs and analysts, as well as siliconindia’s Editorial board, through the entire year. The ad tech category was awarded to the organization with the highest score in tech innovation, programmatic campaign management, engagement elements in creative (display ads), digital property monetization.

    About Inuxu:

    Inuxu was founded in May 2013 with a vision to blend together the Science of ‘Relevance’ and Art of ‘Engagement’ to deliver personalized ads to the digitally evolved user. Inuxu’s ad tech platform – adgebra is India’s only multi-device, high impact ad unit marketplace. Adgebra offers multi-tier targeting with audience segments and click fraud protection. Inuxu, headquartered in Pune, is venture backed by Netcore Solutions and Greynium Information Technologies (OneIndia).


    7 hacks to choose the perfect ad tech partner

    599 400 Prerna Mehta

    Are you in the right hands, choose your ad tech partner wisely

    Every piece of news that we read these days about digital media industry talks about the tremendous growth in ad spends over the coming years. Due to advances in advertising technology, it is becoming ever increasingly difficult for advertisers to choose the right ad tech partner to deliver user engagement driven campaigns. Let’s have a look at Statisa’s report about digital advertising spending worldwide from 2012 to 2018 (in billion U.S. dollars).

    7 hacks to choose the perfect ad tech partner

    All these trends show a steep rise in digital ad spends globally for both desktop and mobile advertising. The world is becoming digital first and content consumption pattern has changed over the period. This change is also driving advertiser optimism and ad budget growth.

    To ease this decision-making process I have compiled few points that every fellow marketer or media planner should consider before choosing the perfect ad tech partner for their next campaign.

    1.     Your digital strategy and goals:

    Before even thinking of looking out for an ad tech partner, it is important to be clear about your own digital strategy and goals. Your annual ad spends or media spends should be well calculated and budgeted. You should be clear about the expectations you have from the campaign. All your strategies revolve around your target audiences, so make sure your new partner knows who your target audiences are and will they be able to reach them. A precise campaign delivered to the right audience at the right time will definitely yield better results. Keep all the valuable data collected over the years handy for future reference.

    2.     Test the Water: 

    You have an existing partner, but it is not necessary to stick to them just because they have been associated with your company since donkey years. You should keep a track of the latest technology, trends and breakthroughs in digital advertising industry. Check if the partner in consideration will be able to deliver those for you. Also, are these technologies right for your marketing strategy?  Few important questions that you should answer before starting off.

    • Do they have a strong digital background?
    • Do they understand your marketing needs and goals?
    • Is the new partner at par with the latest trends in ad tech?
    • Will they be able to give you a 360-degree approach/experience?

    3.  Beware of the Catchy Words:

    Every industry has a list of jargons used by members of the fraternity. Similarly, digital media industry also has some dominating terms like programmatic, native ads, Big Data, viewability etc. Don’t get blown away by these terms and don’t keep these highly rated jargons as deciding parameters to choose a partner. The ad tech partner should be able to deliver the desired results using the latest technology build around these jargons but be careful not to fall in the trap.

    4.     Work Profile:

    Ensure that the ad tech partner to be, has previously worked with similar clients and solved similar problems. Do they understand the challenges that your industry faces and are they ready with solution. Take into consideration their successful campaigns and technology that they have previously used in campaign execution across multiple platforms like mobile, native ad, video and more. Having this information will help you understand their capabilities to run your campaign.

    5.     What’s their forte?

    A lot of media agencies and ad tech companies offer ‘n’ number of services under their umbrella. You need to find out what they specialize in. Their specialization will have a positive effect on the deliverable. Also, check if the technology partner has an in-house technical team to deliver the campaign or have they outsourced their technical responsibilities. It’s imperative to choose a partner who can provide an end to end solution rather than just marketing expertise.

    6.     Key Metrics:

    One of the most vital question to be answered when delivering digital campaigns is, has the technology partner measured the results and if yes, how? You need to check what metrics they use to measure the performance of the campaign. The metrics used at your end should be aligned with your ad technology partner. Measuring elements that don’t matter to you should not be considered while evaluating. There are several key metrics used industry wide like for your branding campaigns it can be CTR (Click through Rate) or engagement rate. For performance-based campaigns, it can be the last mile action/ lead or purchase that happened. Point to be noted here is with users consuming content over multiple devices, tracking cross-device conversions is also a critical metric. With video ads and viewable impression being talk of the town, time spend and viewability can also be an important metric. It’s important to work with a partner who uses robust data, converts data into useful analytics to ultimately deliver results as you want.

    7.     Service Level:

    Whenever we talk about a business partnership, comfort and service levels are points that we cannot ignore. It’s important to define the level of service that you expect from your ad tech partner. The whole campaign delivery cycle involves support and service at all levels. You’ll want to understand whether their working principle is that of a self-serve model, a dedicated account manager or a combination of both. What services they offer post campaign delivery is also of importance. The ad tech partner should be able to give you industry insights and take you one step ahead of others.


    To deliver a successful digital campaign, you need to have the perfect ad tech partner by your side. Choose the right one and you will have a smooth sailing.


    Inuxu revolutionizes remarketing with its high impact ad units

    599 400 Prerna Mehta

    Brands can extend their remarketing strategy with highly viewable ad units

    India’s leading Ad tech company, Inuxu Digital Media Technologies, today introduced a new way of remarketing with its high impact ad units powered by Inuxu’s in-house product adgebra. Earlier, innovative ad units were restricted only to branding campaigns with limited audience targeting options. Advertisers will now be able to leverage inuxu’s ‘in-screen’, ‘in-image’ and ‘innovative mobile ads’ for remarketing campaigns as well. This will enable advertisers to target their website visitors with personalized innovative ads.

    Inuxu’s strength lies in bringing together the Science of ‘Relevance’ and Art of ‘Engagement’ to deliver personalized ads to the digitally evolved user on content-rich digital properties. The union of high impact ad units with remarketing strategy promises to deliver higher ROI.

    Remarketing has become an essential digital marketing strategy for marketers and is a powerful tool if used in the right way. A report by DMTI (The digital Marketing Training Institute) says that almost 42% to 44% of the respondents remember being “followed” by ads based on their last search and last purchase respectively.  With multiple vendors chasing the same user across the website is bombarded with regular dynamic banner ads which later becomes a blind spot.

    When remarketing, it is critical for brands to grab the user’s attention and serve a viewable impression. The legacy remarketing (dynamic) banners served on traditional ad slots traded via ad exchanges doesn’t have much to offer to the advertisers who are always in look out for innovative ways to engage with their audience. High impact above the fold ad units will effectively deal with these issues” said Inuxu’s Founder & CEO, Rohit Bagad.

    Inuxu’s high impact ad units’ for remarketing involves no ad exchange and ads are served across Inuxu’s direct publisher network. Adgebra is equipped to solve issues like ad blocking, click fraud and display banner fatigue with its no ad-code feature, click fraud monitoring & high impact ad units. With inuxu’s ‘in-screen’, ‘in-image’ and ‘innovative mobile ads’ advertisers have the creative freedom to move beyond the traditional remarketing display banners. Better-performing creative ad formats with consistent delivery across media and devices result in higher ROI than other conventional display inventories.

    In the beta phase high impact remarketing delivered exceptional results when piloted with few of inuxu’s premium clients. BFSI & e-commerce players who believe that innovative ad unit is a costly affair can now capitalize with inuxu’s advanced remarketing solutions in a cost effective way.

    About Inuxu:

    Inuxu’s product, Adgebra – audience data and inventory marketplace is a unified, self-serve advertising platform that helps advertisers to deliver highly targeted pre-marketing and remarketing campaigns via multiple delivery channels, across devices and publishers to maximize advertising revenue in a transparent and fraud-free environment.

    Sign up today to get INR 50,000 worth of benefits*.  Contact us here.


    Inuxu Turns Two!

    599 400 Prerna Mehta

    Last month we celebrated inuxu’s second year in business. In recognition of this anniversary, we arranged for a team outing to Karla Lakeside Resort for all employees and their family members. The resort is located in Lonavala – 42kms from Pune. It was an emotional and proud moment for employees who were a part of the team since Day 1. They were excited to share the stories of the “good old days” and all new opportunities that the new comers can be a part of.

    We gathered at Inuxu House at 12:00 pm and left at around 1:00 pm. All the way we played Antakshari (a spoken parlor game). After reaching the venue at around 3:00 pm, nobody wanted to rest so immediately after finishing our welcome drink we started off with various recreational activities available. Some opted for the Water Park, some went ahead to experience boating. There were a few who chose to spend some peaceful time amidst nature.

    team inuxu

    Later part of the evening was dedicated to some experience sharing sessions and also recognizing fellow team members for their contribution. Our Founder & CEO, Rohit Bagad shared his story of how the thought of starting Inuxu crossed his mind. He talked about all the initial hurdles and the challenges that he overcame to establish the organization. Few fellow team members were also invited to share their experience and journey so far.

    inuxu cake

    Inuxu’s management team could not miss this opportunity to thank all team members for contributing towards the success and celebrating the accomplishment together.

    Life at Inuxu is full of fun and enthusiasm. A company anniversary not only gives the organization a chance to celebrate successful business years; it also gives you an opportunity for team building activity.

    To see more pictures and know more about our corporate culture and events visit: Life at Inuxu

    Adgebra’s Audience Data Exchange for Publishers

    Adgebra’s Audience Data Exchange for Publishers

    599 400 Prerna Mehta

    Adgebra’s DMP – Data Management Platform enables publishers with new revenue sources

    Inuxu, India’s dominant player in digital media technology today announced the release of its much-awaited feature – ‘Audience Data Exchange’ as part of its revolutionary programmatic advertising platform. ‘Adgebra’ – audience data & inventory marketplace was launched in January this year.

    Traditionally, revenue generation for digital publishers was limited to just selling their ad inventory. Henceforth, digital publishers will be able to trade their audiences in real time directly to an advertiser, agency, partner publisher or an ad network through Adgebra’s audience data exchange. This feature thus takes DMP- Data Management Platform to the next level by enabling publishers to create a new revenue source for themselves.

    Adgebra’s segmentation engine analyses audience behavior across partner’s site in real time and consolidates the non-PII (non-Personally Identified Information) into valuable segments. Data buyers can leverage these segments to deliver better performing campaigns and data suppliers get to generate incremental revenue by trading their valuable audience.

    Says Rohit Bagad, Founder & CEO, “Adgebra’s ADE is a result of a crucial issue put forth by publishers at ad:tech, New Delhi- 2015, that data-driven marketing strategies are expected to deliver better results and how publishers can benefit from it. Adgebra’s ADE helps publishers generate add-on revenue by 15%-20%. As of now, more than 100 publishers across India have signed up for adgebra’s audience data exchange.”

    Inuxu’s Director- Product Strategy & Inventory – Shashikant Anpat added, “These days’ advertisers are asking for more specific and precise audience data. It’s challenging for publishers to maximize revenue and take decisions in real time. Now publishers have the power to leverage ad server integration that will deliver precise campaigns and also profit from their own data. Adgebra creates a win- win situation for all the players in a digital advertising ecosystem. ”

    Adgebra is Inuxu’s proprietary audience data & inventory marketplace platform. It offers a one-stop solution for all programmatic advertising needs combined with high impact ad units.

    Inuxu, headquartered in Pune, is venture backed by netCORE Solutions – India’s no. 1 digital communication company, and Greynium Technologies – that operates, India’s no.1 language portal. It’s young & dynamic management team comprises of professionals with 75 plus years combined experience in marketing technology covering all facets of digital media ecosystem. In less than two years of operations, Inuxu boasts of 100 plus clients leveraging its innovative digital advertising products & services. Inuxu is aggressively planning to expand in MENA and APAC regions.

    To be part of the exchange contact us here; [email protected]


    Pune Trekking Diaries

    Pune Trekking Diaries

    599 400 Prerna Mehta

    Getting to the top is optional. Getting down is mandatory.” – Ed ViestursTo

    This week Team Inuxu chose the option of scaling newer heights. Trekking in Pune has always been on my to-do lists. There are numerous forts and hills near Pune which are perfect destinations for trekking as well as camping. This is Pune Trekking Dairies – Part 1

    Trekking is the best-known physical activity for the improvement and maintenance of fitness and health. It is an easy, simple, accessible, and cost-effective activity that enhances fitness levels. In addition, trekking has been found to have direct and rapid effects on an individual’s metabolism.

    The theme of this month was Health and Fitness and Inuxuite’s took the challenge of climbing a nearby hill. With a lot of enthusiasm, the whole team gathered to trek. A sneak peek into this event.

    Pune Trekking Diaries

    We gathered at 4:00 pm to start climbing a nearby hill named Baner Tekdi (Hill), Pune. I have trekked before but this was the first time that I was trekking within city limits. Pune is a hilly city as it is situated on the leeward side of the Sahyadri mountain range. Away from the busy routine and city pollution, the trail to the top was full of greenery and gutsy breeze. After half an hour we were on the hilltop amidst the greenery and a wonderful view of our city, Pune.

    Pune trekking diaries

    We enjoyed the climb and stayed there for some time. Trekking was a good idea to stay away from the city crowd and breathe I some fresh air. As quoted in the article above;
    “Getting to the top is optional. Getting down is mandatory”, we started our trail back, all the way thinking of our next trekking destination:)

    Ad:tech new delhi 2015

    ad:tech New Delhi – 2015

    599 400 Prerna Mehta

    A Special Event for Inuxu- ad:tech New Delhi – 2015

    “Really good insight. Real world understanding which makes a real difference. As always brilliant!”

    Team Inuxu is back from New Delhi after attending the biggest marketing and media extravaganza, ad:tech. It concluded on 20th March, 2015 with much fanfare and a lot to look forward to.

    This was the 5th year of ad:tech – the international series of digital advertising and technology conferences and exhibitions for the interactive marketing profession. Inuxu exhibited at ad:tech for the first time and it was a well-executed and successful event.

    This year ad:tech witnessed over 3500 attendees, 96+ Speakers, 30+ Sessions, 8 Sponsored workshops, 23 Partners & Sponsors and 58 Exhibitors. Inuxu exhibited its digital media competency through its revolutionary programmatic platform- Adgebra – audience data and inventory marketplace.

    Inuxu received an overwhelming response from the attendees who were looking for innovative ways to explore the full potential of programmatic advertising.

    inuxu at adtech 2015

    We had an awesome opportunity to interact with experts from digital media fraternity and not to forget some good old friends and partners too.

    We are grateful to the organizers – DMG Events for putting up such a wonderful event. ad:tech gave us a great platform to showcase our strengths and opportunity to work out synergies with reputed digital advertisers and publishers.

    It was a long night after two days of hectic schedule but truly worth it.

    Miles to go before we sleep………….

    For further information please drop us an email at [email protected]

    Inuxu will exhibit its digital media technology competency at ad:tech 2015

    Inuxu at ad:tech 2015

    599 400 Prerna Mehta

    Inuxu will exhibit its digital media technology competency at ad:tech 2015

    Inuxu, a dominant player in digital media technology is going to showcase its revolutionary programmatic advertising platform- ‘adgebra’ at ad:tech 2015 on 19th and 20th March in New Delhi. ad:tech is an international series of digital advertising and technology conferences and exhibitions for the interactive marketing profession. ad:tech New Delhi is the #1 Digital Marketing & Advertising Conference & Exhibition in India.

    Current age digital marketers highly desire precision targeting, campaign delivery and total control on their digital campaigns. Inuxu’s team works towards building technology to unlock the underlying value of programmatic advertising. Adgebra is the solution to all the programmatic advertising challenges.

    Rohit Bagad – Founder & CEO of Inuxu said, “Programmatic reform in advertising is need of the hour; while marketers are inclined to spend more, the approach has been conservative. Inuxu is putting an effort to help the digital media ecosystem explore the full potential of programmatic advertising.”

    Next 5 years will bring great reform in the digital media arena. Digital marketers need to equip themselves to handle the vast amount and data and information available. Extracting valuable insights from data will be a challenge. Hence, marketers will have to join hands with new age digital media technologies to drive business growth further and that’s what Inuxu’s adgebra offers.

    Inuxu looks forward to see you at Demo Pod D4 at ad:tech, The Leela Ambience Hotel & Residences, Gurgaon, New Delhi on March 19 & 20, 2015. Do visit us to explore our programmatic advertising solutions. For more information, get in touch with us at [email protected]