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    Apurv Lungade

    20-50-30

    Controlled approach the next big thing in campaign planning and optimization

    649 288 Apurv Lungade

    31st July, 05:30pm – “An amount of Rs. xxxxxx has been credited to your salary account…”  the most awaited SMS of the month! But what happens next? A lot of…

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    The curious case of AD blocking

    The curious case of ad blocking

    599 400 Apurv Lungade

    Ad blocking to become a serious issue, should you be worried This year ad blocking created a lot of buzz in the ad tech and digital advertising industry after Apple…

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    Why cross device targeting is the new black

    Why cross device targeting is the new black

    599 400 Apurv Lungade

    Scenario – (as if it is a magic!)

    User was searching for a t-shirt on a shopping site on his desktop but didn’t buy it. Now he searches for more t-shirts on his mobile and gets to see the same t-shirt which he had searched on the desktop previously.

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