Publishers can now offer inventory to multiple buyers in real time
Here is some exciting news for publishers and advertisers. Adgebra has added yet another feature of an SSP (Supply Side Platform), exclusively for In-image ads. This capability will enable publishers to maximize revenue by offering in-image ad inventory to multiple buyers in real time, which in current adtech capabilities limit the publishers to do so.
Lately, In-image advertising has been catching the eye of publishers and advertisers for its unique way of monetizing editorial images and being visually more engaging. We thought of extending our offering to yet another powerful feature. What this means for you:
- Expose all the inventory to multiple buyers in real time.
- Bid requests are accepted from external DSPs (demand side platforms), adgebra’s own campaigns and additionally from publishers’ own ad-server.
- Every DSP connected to adgebra gets access to adgebra’s DMP (data management platform) which offers 150mn+ segmented audiences across 115+ segment types, making in-image ads more attractive for its advertisers.
- An add-on tool to create innovative ads with engagement elements and videos for your direct advertisers and serve it via adgebra’s SSP.
The result of this feature addition is that it will maximize revenue potential from high value in-image ads for publishers.
Get in touch for further details here.